Hi! I'm Cherie Hu — an award-winning researcher, founder, and educator forging new paths in music, technology, and business.
I'm thrilled at the opportunity to push the boundaries of creativity, and to help people better understand the world and their place within it.
Since 2019, I have been running Water & Music, a boutique music tech research and consulting firm. Our practice combines rigorous market analysis, proprietary deal flow tracking, and direct access to key founders and operators shaping the music tech ecosystem — all in service of helping our clients and customers innovate proactively, rather than reactively.
My background is in writing, editing, and reporting on the music business. I have penned hundreds of articles for the likes of Billboard, Forbes, NPR Music, Pitchfork, Rolling Stone,Variety, and DJ Mag. As a go-to source on music-industry trends, I've commented for publications including CNBC, WIRED, CoinDesk, The Ringer, and Bloomberg, and spoken as a panelist or keynoter at over 40 conferences around the world.
In my free time, I love reading, house dancing, going to modern art museums, eating good food, and cratedigging.